[London, ENGLAND] Scoot.com plc announced Friday it has
signed a three-year sales agreement with VivendiNet’s new
European ad sales agency Ad2-one.
Starting in January 2001, Ad2-one will syndicate Scoot.com’s
advertising and sponsorship inventory across all new media
channels in the U.K., Netherlands, Belgium and France.
The agreement covers all the countries where Scoot is currently
active and will automatically extend to other countries as
Robert Bonnier, Scoot’s chief executive, said that the agreement
would enable Scoot to derive increased revenue from the traffic
generated between buyers and sellers through its web and call
center based applications.
“Our growing European reach and ubiquitous multi-access platform
is an increasingly attractive medium for corporate advertisers,”
Speaking for Ad2-one, Chief Executive Thierry Laval said it
was vital for his company to establish arrangements with leading
European brands such as Scoot.
“Ad2-one has a true unique selling-point which will see our
proprietary technology used to facilitate multi-channel, multi-brand
ad campaigns for companies who are looking to target users in a
much more defined way,” said Laval.
With a strong base in the U.K. and the Low Countries, Scoot
has enjoyed substantial growth recently. It increased its
number of subscribers by 29 percent in Q4 over Q3 this year. What is
more, Scoot says the growth is expected to be “significantly higher
in the current quarter.”
The healthy growth is attributable to Scoot’s acquisition of Loot
in April this year. The Loot sales team has also been selling
Scoot services to businesses.
Scoot.com’s services enable seamless transactions between buyers
and sellers through various multi-access channels. The company’s
pan-European venture with Vivendi S.A., of which the current
agreement is a part, is scheduled to be completed over the
next three years.