X-media
Interactive Pte Ltd. (XMI), a member of Singapore’s X-media Group, has
launched a virtual community for young people called Gatecrash.com.
Gatecrash features a range of topics including entertainment, music,
fashion, jobs, food, computing, Internet, e-commerce, bargains and swaps,
sports, and current affairs. Some of the sections contain discussion groups.
“We want to create a Web environment that is hip and fun, making it
inviting for young people who may feel rebellious every once in a while to
step in and feel comfortable,” said Ernest Eu, CEO of XMI.
“In an efficient and well-regulated society like Singapore where everything
is so well planned and structured,” Eu added, “we believe that young people
would benefit from their own virtual community where they can relax and
stress relieve. Gatecrash.com provides such an avenue for them to express
their views.”
X-media intends to award regular users of the site with prizes such as
radios and computers. Eu hopes to bring in advertisers that target teenagers.
The X-media Group is an e-business solutions provider offering services
that include systems integration, e-mail hosting, web design and hosting,
web-based applications, database integration, and transaction e-commerce.
X-media’s major customers include Pacific Internet, Hewlett Packard,
Ministry of Manpower, Wing Tai Holdings, SingTel Magix, ACNielsen, and Reed
Exhibitions.