[Toronto, CANADA] The labor-intensive and costly process of finding
talent to work in the competitive fields of advertising, marketing,
public relations and special events will be significantly improved
with the launch of thesixthdegree.com, according to Steve Carubba,
the president and chief executive officer.
The site is a specialized online recruiting Web site that combines
the services of traditional job boards with a database of
professionals specific to the North American advertising and
marketing industries.
“Everywhere we look, the Internet is making new things possible, things
that we never dreamed we’d be capable of doing. Now, it is creating a
new market for efficient, low-cost recruiting,” said Carubba.
Using sophisticated search engines and proprietary designed software
developed by Toronto-based Baldhead Systems, thesixthdegree.com
provides signaling systems to electronically link “talent with
talent.”
Employers using the service begin by providing a detailed profile of
their ideal candidate for any given position. They can then view
resumes, review references, pre-screen, select and ultimately contact
suitable candidates.
In addition to features which differentiate the site from existing
Internet-based recruitment tools currently available, the site will
offer general industry contacts which are useful when forming
strategic alliances, partnerships, or looking for acquisition
prospects.
In addition, information on industry salary ranges will be made
available.
“The site will bring to advertising and marketing what Workopolis
brings to recruiting. This new service will change the economic model
of how recruiting is done,” said Peter Housley, president and chief
executive officer of Interactive Media Corporation.