Soft Launch Pad Makes For Short IPO Flights

Many small investors often express frustration that they can’t get in
early on hot Internet IPOs. Lacking the clout and connections of large
institutional investors and underwriter insiders, the average individual
investor often must wait weeks or months before a soaring Internet stock
re-enters the atmosphere.

Well, based on last week’s Internet IPOs, there’s not a whole lot of
soaring going on these days. All eight ‘Net stocks that began trading
last week ended Monday’s session below their first-day closing price.

This includes big openers such as Portal Software and Media Metrix, as
well as NetObjects and COMPS.COM, which stumbled out of the gate.
Compare this to just two months ago, when the market was still hot. The
stock prices of some Internet companies that launched in March remained
well above their first-day close for days and weeks. At least one has
never fallen below its opening-day finish.

The numbers below include the first-day closing price, Monday’s closing
price, and the percentage change (in parenthesis):

Last Week’s IPOs

  • MapQuest.com — $22.38 — $22 (-1.7%)
  • Flycast Communications — $29.75 — $25.75 (-13.4%)
  • Silknet Software — $35.13 — $23.19 (-34.0)
  • COMPS.COM — $14.25 — $10.06 (-29.4%)
  • Portal Software — $37.38 — $27.75 (-25.8%)
  • NetObjects — $13 — $12.06 (-7.2%)
  • Media Metrix — $45.56 — $45.12 (-1.0%)
  • AdForce — $29.94 — $29.88 (-0.2%)

Now let’s look at some of the March IPOs and how they’ve performed:

  • NEON Systems – Closed at $25.06 on March 5. Since then it has never
    traded below that price and has closed in the $30s and $40s (and twice
    in the $50s) since. Monday’s close was $38.25, or 53% above the
    first-day close.

  • RoweCom – Closed at $30.25 on March 10. Slipped below that figure a week
    later, closing on March 17 at $29.25. Climbed into the $40s in early
    April, but has closed below $30 since April 27. Finished Monday at
    $23.50, or 22.3% below its first-day close.

  • FlashNet Communications – Closed on March 16 at $43.63, then staggered
    and didn’t reach that number again until April 1, when it closed at
    $43.75. Except for a brief surge in mid-April, has subsequently traded
    in the $30s. Closed Monday at $31, or 28.9% below its first-day close.

  • Multex.com – Closed on March 17 at $33.63. Hovered around that figure
    for a week before jumping to $62.50 on March 31. Closed in the $50s for
    most of April before slowly descending. Closed on Monday at $34.88, or
    3.7% above its debut closing price.

  • IVillage – Closed on March 19 at $80.13, stayed below that figure for
    the better part of a week, then went on a wild ride that saw share
    prices top $100 several times in April. Now in the midst of a deep
    decline, iVillage shares closed Monday at $66.75, or 16.7% below the
    opening-day close.

    From analyzing these stock performances, two points emerge:
    1) The days of the automatic Internet IPO rocket launch are over, if
    only for the moment.
    2) Even a sizzling market, such as the one we saw in March, doesn’t
    guarantee an IPO blastoff for every Internet company. In the slow days,we just remember it that way.


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