Sonic Foundry Launches VideoFactory

To the applause of would-be, do-it-yourself Emmy winners who cant seem to get started, Sonic Foundry, Inc. Monday announced the launch of VideoFactory, an entry-level digital video and audio editing tool designed for the home user.

Using some of the same technology as Sonic Foundry’s Vegas Video professional video editor, this streamlined version provides an easy-to-use Windows interface and includes a number of features making video creation easier. Each track provides a simple drag and drop operation that indicates where to place a variety of media clips, including video, still images, audio, special effects, or text. A multi-media tutorial walks users though a series of easy steps from video capture to encoding.

VideoFactory includes royalty-free media clips, including video footage, still images, sound effects, and music beds. The program encodes to RealMedia, Windows Media, AVI, MPEG-1 and 2, and QuickTime file formats, and imports BMP, JPEG, GIF, other still images, and MP3 and WAV audio.

“We saw a need in the marketplace to provide consumers with an easy-to-use audio and video editor. Many consumer-based video products on the market today do not provide robust audio and video editing capabilities — VideoFactory does,” said Curtis Palmer, chief technical officer and co-founder of Sonic Foundry. “Now people have the technical ability to create dynamic video content at their desktops.”