Sotheby’s and Launch Joint Auction Site

Art auctioneers Sotheby’s and top e-commerce company jointly launched on

With every lot guaranteed for authenticity and condition
by recognized experts, the new site is off to a flying start,
having already generated worldwide interest.

Items for sale on range in price from
$l00 to $100,000 — and even higher — and include jewelry,
watches, silver, furniture, entertainment and sports memorabilia,
fashion, coins, paintings, and photographs.

“This new medium offers new as well as experienced auction
bidders access to the two standards that have ensured Sotheby’s
success since 1744: unrivalled expertise and a vast selection
of exciting property,” said Diana D. Brooks, president and
CEO of Sotheby’s.

“Through, Internet auction buyers — initially
from the United States, United Kingdom, Canada, and Germany —
can experience the world of Internet auctions, while our live-auction
customers will be introduced to a fascinating new dimension of the
Sotheby’s auction experience.”

Among the unique features of the site are low- and high-price
estimates for each item; detailed photographs, together with
condition reports and item histories; quick purchasing with
the Payments technology; and a library of 25
buying guides written by Sotheby’s experts.

“In the world of valuable objects, a big problem with online
auctions has been authenticity,” said Jeff Bezos, founder and

“With Sotheby’s reputation and expertise in sourcing and
authenticating art and valuable objects, and both companies’
relentless focus on the customer, auction bidders can now buy
these items with complete confidence, because they know what
they’re getting is the real thing.”

Originally a book auction house in London, Sotheby’s now has
107 offices in 41 countries, with its main salesrooms in New
York and London. It first announced its alliance with
in June this year.

Among the items being offered in the launch sale is a
presentation copy of the first Harry Potter book, inscribed by
English author J.K. Rowling to the woman who first read her
manuscript. It is expected to reach $16,000 to 24,000.

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