Sports content provider Sports.com
announced Tuesday the launch of three country-specific sites in Germany,
Italy and
Spain.
The local versions will be produced in the language of each country and will
cover six to eight
sports.
The new sites bring the total number of Sports.com’s European operations to
five, the others being highly successful ventures in the U.K. and France.
“We already have the most trafficked European sports site generating the
most
revenue, and we are excited at the further expansion of Sports.com into
these
three new countries,” said Michael Levy, founder, chairman and CEO of
SportsLine.com.
Sports.com, a subsidiary of SportsLine.com Inc., is building an extensive
European
sports service with live scoring and breaking columns and analysis. It has
its own reporters at major events, feeding information that becomes
instantly
available to all the sites in the network.
“When Real Madrid plays Bayern Munich in the Champions League Wednesday
night in
Munich, we will have our Spanish reporters covering the match live as well
as our
German reporters filing stories from completely different perspectives,”
said Tom
Jessiman, managing director of Sports.com.
With this kind of in-depth coverage, Sports.com is winning a wide
readership,
especially in the U.K. where it is also the official Internet media partner
of
triple cup holders Manchester United.
Sports.com Germany will feature
football,
Formula One auto racing, tennis, handball, basketball, ice hockey and
cycling.
Sports.com Italy will offer a
similar
selection, with motorcycle racing instead of ice hockey, while
Sports.com Spain will cover
football,
basketball, handball, Formula One auto racing, motorcycle racing, cycling,
tennis and golf.
Sports.com has built relationships with other content providers, and its
sports coverage is available in the U.K. from Netscape Online and FT.com,
and in France from the Internet portals Voila and Wanadoo.
