The Thanksgiving holiday was kind to Internet retailers. Ecommerce sales on Black Friday, the traditional kickoff of the holiday shopping season, shot up 9 percent this year, while on Thanksgiving Day, spending was up 28 percent from the holiday tally in 2009.
In the meantime, online retailers are poised for overall gains from last year this holiday season, according to Web metrics firm comScore. Meantime, performance tracker Gomez reports that ecommerce sites have proven resilient in the face of increased traffic so far this season. ECommerce Guide takes a look.
With Thanksgiving now passed, the holiday shopping season has started in earnest, and online retailers are enjoying strong early returns.
On the day after Thanksgiving, known in retail circles as Black Friday, Internet merchants saw sales increase 9 percent from last year, netting proceeds of $648 million, according to online metrics firm comScore. On the holiday itself, a large number of Americans took a break from food and football to shop online, with Thanksgiving ecommerce sales soaring 28 percent over last year to $407 million.
