According to a new study from Environics Research Group, 40% of
Canadian households have a PC and over half of these households have access
to the Internet.
The Focus Canada Omnibus survey covered current levels of personal computer
penetration and Internet access in Canada. It also examined the age and
gender breakdown of Internet users.
“This survey offers an excellent indication of the extent to which Canadians
are accepting technology into their homes,” said Yvonne Hiemstra, a Senior
Associate with Environics. “More and more households are using their
personal computers for both work and personal needs. As electronic
entertainment and advanced technology become more commonplace in society,
the number of Canadians with access to computers and the Internet is
expected to grow.”
Of the 40% of households that own computers, over 50% have
access to the Internet. Personal computer owners are typically
English-speaking adults under 60 years of age, and employed full-time as
professionals, technicians, office, or sales professionals.
The household income of computer owners skews to over $35,000 per year. Computer owners with access to the Internet tend to be males in two age groups–18-29 and 45-59.
Results were derived from 2,013 interviews conducted in March and April,
with a margin of error of plus or minus 2.2 percentage points 19 times in 20.