The Direct Approach

Written By
Tom Taulli
Tom Taulli
Sep 10, 1999
4 minute read

The online brokers are not the only firms making full-service stockbrokers
miserable.

There is another group, represented mainly by StockPower
and
NetStock Direct.

They allow for
direct stock-purchase plans (DSPPs). That is, you can buy stock directly
from the company — say Dell or Yahoo!

There are many advantages to DSPPs. The commissions are usually minimal, if
not zero. You can also reinvest your dividends and set-up investment plans
(say, invest $1,000 per month and so on). By using the Web, DSPPs are
painlessly easy.

As for companies, they like the plans, too. The shareholders usually are
long-term. What’s more, the paperwork is less. Companies also have a better
idea of who their shareholders are.

This week, StockPower was able to raise $22 million (its second round). As
for NetStock Direct, it has raised $12 million.

What will they do with the money? Well, probably lots of advertising. So
don’t be surprised if you here more about this over the next year.


ISDEX













































































































































































































-8.57%


















































































































































ISDEX (r) 9-Sept.% change
The Internet Stock
Index
 closefrom
www.isdex.com  3-Sept.
   close
ISDEX 504.510.58%
NASDAQ 2774.62-2.21%
DJIA 11198.451.14%
    
Amazon.comAMZN63.631.91%
American OnlineAOL96.25-0.58%
AribaARBA143.134.38%
At HomeATHM40-2.30%
Axent TechnologiesAXNT13.382.92%
Broadcom CorpBRCM125.38-3.97%
BroadvisionBVSN106.5-2.74%
Beyond.com CorpBYND15.94-5.18%
CDNow Inc.CDNW13.44-6.08%
Checkpoint SoftwareCHKP90.696.00%
CMGI IncCMGI87.381.31%
Concentric NetworksCNCX23.442.45%
CNET Inc.CNET41.50.00%
CiscoCSCO69.94-1.41%
CybercashCYCH8.44-4.20%
DoubleclickDCLK101.313.50%
eBayEBAY144.448.19%
E*TRADE GROUPEGRP23.53-5.88%
Earthlink NetworksELNK45.5-4.97%
Exodus CommunicationsEXDS77.592.51%
Go2Net Inc.GNET66.5-0.46%
HealtheonHLTH34.632.03%
Inktomi CorpINKT124.887.89%
Infospace.comINSP47.51.19%
ISS GroupISSX29.2517.56%
iVilliage GroupIVIL32
JuniperJNPR192.19-0.55%
Lycos Inc.LCOS44.13-1.39%
MindspringMSPG290.42%
Network AssociatesNETA18.813.75%
Network SolutionsNSOL65.8812.37%
Open Market Inc.OMKT12.252.08%
Onsale Inc.ONSL15.192.08%
Priceline.comPCLN58.16-12.38%
Prodigy Comm Inc.PRGY16.69-6.29%
PSINetPSIX47.630.15%
Preview TravelPTVL17.133.82%
RealNetworksRNWK88.50.64%
Secure DynamicsSDTI25.882.50%
Infoseek Corp.SEEK30.75-0.81%
Security FirstSONE40.75-6.06%
Sportsline USASPLN25.755.10%
StarMediaSTRM45.383.14%
24/7 Media Inc.TFSM28.94-20.58%
TicketMaster-City
Search
TMCS23.75-7.34%
USWeb CorpUSWB28.0622.64%
Verio Inc.VRIO33-5.88%
Verisign Inc.VRSN110.631.26%
Xoom.com Inc.XMCM36.75-2.34%
Yahoo Inc.YHOO162.694.96%
Advertisement


  • 99.09.09 – Starmedia (STRM)
    , the leading portal for Latin American, continues to string deals.


The
latest is with Hewlett-Packard (HWP).

It’s part of HP’s new Millennium plan, in which the company gives away
hardware and software to Internet Service Providers (ISPs) to bolster
e-commerce. HP makes money by revenue sharing. Starmedia also announced a
deal recently with AT&T to provide network services.



The
service will be free. How will money be made? By allowing users to do
e-commerce. NetObjects has two main products, one for the development of
small Web sites and another for creating corporate intranets.

The company
had its IPO this year, but came out during a bad time. Though the stock is
perking up. Also, the company is selling at a steep discount to its peers
(the market cap for NetObjects is $197 million).

Vignette (VIGN)
has a market cap of $2.28 billion and
Allaire (ALLR)
has a market cap $566 million.


  • 99.09.07 – It’s called the “pre-IPO pump-up”; that is, to get
    excitement for an IPO, a company will announce a huge deal — right on the
    eve of the road show.


This is what Medscape has done, by signing a three
year advertising agreement with AOL for $33 million (AOL also gets
warrants).

Medscape also announced that CBS bought a 35 percent stake.
However, the online healthcare space is definitely getting very crowded.
How many of these sites do we really need?


Introducing Internet StockTracker, the new weekly e-mail newsletter from
internet.com Corp. Every Friday internet.com will deliver to your e-mail
in-box the latest performance data on individual Internet companies and
their competitors. Internet StockTracker will deliver to you all the
statistics you need to assess the week’s activity.
Subscribe today and receive the Charter Rate of $157 — a savings of
$70 off the regular subscription price!
e-newsletters

Tom Taulli

Tom Taulli is the author of Artificial Intelligence Basics: A Non-Technical Introduction, The Robotic Process Automation Handbook: A Guide to Implementing RPA Systems and Modern Mainframe Development: COBOL, Databases, and Next-Generation Approaches (will be published in February). He also teaches online courses for Pluralsight.

Internet News Logo

InternetNews is a source of industry news and intelligence for IT professionals from all branches of the technology world. InternetNews focuses on helping professionals grow their knowledge base and authority in their field with the top news and trends in Software, IT Management, Networking & Communications, and Small Business.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.