[Toronto, CANADA] Tickets.com (NASDAQ: TIXX), the online
entertainment and sports tickets and information source, has opted
for Customer Velocity from Delano Technology Corporation (NASDAQ:
DTEC) to automate and manage its e-marketing initiatives.
Built on Delano’s e-business platform, Customer Velocity is a fully
integrated suite of e-marketing and e-service applications combining
the flexibility of an e-business platform with the speed to market of
a complete and integrated suite of eCRM applications.
Tickets.com has licensed the Velocity Campaign Management module
within Customer Velocity, which includes applications for event-
driven campaigns, newsletters, and surveys.
“Customer Velocity is a powerful, cost effective way for Tickets.com
to improve our personalized e-marketing strategy,” said James
Lamberti, director of Online Marketing for Tickets.com.
“Today, 25% of all event tickets go unsold across the industry,
offering tremendous opportunity for additional revenue both for
Tickets.com and our venue partners. Delano’s solution will help us
manage the millions of highly targeted consumer messages we expect to
deliver, enabling us to significantly reduce unsold inventory in the
Tickets.com’s automated ticketing is used by thousands of
entertainment organizations such as leading performing arts centers,
professional sports organizations, and various stadiums and arenas in
the U.S., Canada, Europe, Australia, and Latin America.
Tickets.com is the official ticket supplier to the 2002 Olympic
Winter Games as well as the exclusive online ticketing solutions
provider for Major League Baseball.
Toronto-based Delano Technology provides interaction-based e-business
solutions that enable an enterprise to interact with its customers,
partners, suppliers, and employees, for fast measurable results.
Its clients include Charles Schwab Canada, Nortel Networks, Commerx,
Ericsson, Harborfreight.com, Macromedia, and Mark VII Transportation
(an Exel Company).
More InternetNews.com coverage on the two players can be found at:
- Delano Powers Macromedia’s
Personalization Solution, August 2, 2000.
- Tickets.com Enables Home Box
Offices, February 17, 2000.
- Protigi Assists Delano’s European Expansion, November 25, 1999.
- Harborfreight.com Selects Delano for Personalized Customer Service, November 4, 1999.
- [email protected] Buys Into Tickets.com,
August 17, 1999.
- Tickets.com Merges With Two Firms to Take On Ticketmaster, April 5, 1999.
- Delano Releases Flagship E-Mail App,
February 9, 1999.
- Advantix, Tickets.com Pair Up Against Ticketmaster/CitySearch, January 28, 1999.