TMP Worldwide to Sell Ads for DoubleClick Local

TMP Worldwide, a provider of recruitment
solutions including and operator of a large yellow
pages advertising agency, partnered with DoubleClick Inc. to sell ads on behalf
of DoubleClick Local.

With a sales force of more than 600, a client list of over 2,100 national
brand name companies and networks of 450,000 local dealers and franchisees,

The agreement allows TMP to offer its clients a solution for marketing the
Web sites of local dealers and franchisees. Locally targeted Web advertising
also will be available to TMP’s national brand name clients. Financial
arrangements were not disclosed.

“DoubleClick Local is an excellent addition to our strategy for helping our
clients’ local dealers and franchisees take advantage of the Internet’s
opportunities,” said Stuart McKelvey, executive vice president at TMP. “Last
week’s acquisition of IN2 helps satisfy the needs of our corporate clients
and their national online marketing strategies, while this partnership lets
us provide. . .local online marketing solutions to dealers
and franchisees.”

“Through this partnership, we will be able to bring DoubleClick Local to
thousands of local advertisers and further open the local advertising market
to top brand sites,” says Jonathan Heller, general manager of DoubleClick

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