Transmeta Sets Up Foreign Sales Corps.

Deciding that the world is hungry for low-power semiconductors, Transmeta Wednesday established a worldwide support network on three continents.

The Santa Clara-based company said it is beefing up its sales and distribution network of manufacturers’ representatives, distributors, resellers and stocking representatives in North America, Asia, Europe and Japan. Transmeta said the goal is to make it easier for mobile and embedded systems makers to get their hands on the company’s chips.

Currently, Transmeta employs a direct sales force led by regional sales managers. The company said third-party companies like EDOM Technology, G2 Associates, ACTE, French-owned CATS, and Sabre Advanced Microelectronics would augment its worldwide sales and distribution network.

“A critical aspect of Transmeta’s growth strategy is to increase the penetration of Crusoe and future generation processors in key geographic regions and emerging application areas,” said Transmeta president and CEO Dr. Matthew Perry. “Companies worldwide are expressing interest in Transmeta’s processors for designing a wide range of efficient mobile and embedded computers and the global sales and distribution network allows us to meet these customer needs.”

So far, Transmeta is focused on selling its Crusoe and next generation Astro processor as energy efficient chips for high performance computers. In addition to an established mobile market business supplying major notebook and Tablet PC makers, Transmeta recently announced its Crusoe Special Embedded (SE) processors to push into emerging x86-compatible embedded applications