Vertical Markets Selects HotHouse

[Sydney, AUSTRALIA] Business-to-business (B2B) Internet company Vertical Markets has announced
the appointment of Web development firm Hothouse to undertake all content and
tools development for the planned rollout of online communities.

Hothouse has previously undertaken Web development work for clients
including MacDonalds, Telstra, Coca Cola, Stuff Auctions and Womanzone, in
a joint venture with the online division of Network Seven, i7.

Vertical Markets was launched earlier this year to capitalize on the
growth of B2B e-commerce in Australia. Investment firm Allen & Buckeridge
committed AUS $15 million (US $9 million) to the company, which plans to
launch portal sites for science, government, electrical engineering and
veterinary industries, then develop online business communities in multiple
sectors of the economy.

Hothouse will build an online environment for Vertical Markets and then
create a platform which allows for cost-effective maintenance.

Vertical Markets chief executive officer Peer Nielsen said HotHouse was
chosen because of its high Australian profile. “The partnership will ensure
our online communities are functionally superior in every sense,” he said.

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