Australian online travel agent Webjet
and Internet solutions provider Isis
Communications have signed an agreement to bring the partnership
increased Web development, marketing opportunities and expanded content.
Webjet and Isis have announced the development of a co-branded travel
facility that will be marketed as part of Isis Communications’ creation of
online communications.
Isis senior vice president of business development, Robin Lick, said
Webjet would work with Isis databases to tailor and target specific travel
offers to profiled Isis community members.
“Isis online seeks to align aggregated audiences, and that will lead to
cost effective advertising, e-commerce revenues and expand on the market of
digital delivery of entertainment, education and information content,” said
Lick.
The co-branded travel facility will be backed by Webjet’s brand and
users will have access to Webjet special offers.
Managing director of Webjet, David Clarke, said the deal was a precursor
to a formal co-development agreement. “It provides Webjet with an
opportunity to link with the leading Australian organisation in integrated
Internet development,” said Clarke.
“Given the nature of our product, we see special opportunities to
develop a series of innovative products in conjunction with Isis. The
agreement is another part of our marketing platform and is a cost-effective
method of targeting particular audiences,” he said.