[Sydney, Australia, June 28, 2000] Service station chain BP Australia has joined with online retailer wishlist to provide an online
convenience retailing alliance beginning in August of this year.
Under the deal, BP will take a 5 to 16 percent equity position in
wishlist, giving the online retailer exclusive access to BP’s physical
network for pickup, return and payments of wishlist packages, the use of BP
service stations to display the wishlist brand, as well as joint marketing
and customer acquisition initiatives.
“Wishlist understands that the online customer requires a complete 24/7
solution from initial order to pick up and return,” said wishlist chief
executive officer Huy Truong. “We will be able to control the whole
fulfilment process, ensuring a quality experience for our customers.”
“Australian customers have embraced the convenience of purchasing
online, but the issue of controlling the ‘last mile’ (delivery into the
hands of the customer) has been a challenge for the whole e-tailing
industry since day one,” said Truong. “I believe this alliance will provide
the ideal solution for the wishlist customer, who, through BP will have
access to a pick up network that never closes,” he said.
