Yahoo! Inks Content Deals

Yahoo! Inc. signed a deal designating Peterson’s, a unit of Thomson Corp., as the primary provider of college search and selection information for the portal’s College Essentials area.

Sunnyvale, Calif.-based Yahoo! also signed a deal with, a content provider for African American adults on the Internet.

The deal with Lawrenceville, N.J.-based Peterson’s (financial arrangements were not disclosed) lets visitors to Yahoo! Education search, for free, a database of more than 3,700 four-year colleges and universities, as well as junior and community colleges, either by institution name or location.

Students can learn about entrance requirements, tuition costs, student-faculty ratios, research and library facilities, housing, athletics, student body breakdown, application contacts and other college planning information. The Peterson’s data is based on more than 84,000 surveys completed each year by institutions in the United States, Canada, and elsewhere.

The Yahoo! education site helps educators extend traditional classrooms and communication with students onto the Internet, offers an extensive reference area through leading education material providers, and enables students to search, prepare and access to apply for colleges, universities and graduate schools.

The deal with Chicago-based allows Yahoo! to distribute co-branded African-American interactive news content. Available from the front page of Yahoo! News, visitors will have access to information from the Black community with an African-American perspective. Financial arrangements were not disclosed on this deal, either.

“I began as a way for African Americans online to connect,” said Barry Cooper, CEO and founder of the company. “Today we serve hundreds of thousands of registered members and this relationship with Yahoo! allows us to deliver our message and content to the millions more people who use Yahoo! as their starting point on the Web every single day.”

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