Targeting newspaper customers, Internet platform solutions provider Zip2 Corp. Wednesday debuted its Zip2 Homebase product that marries local content with features from national portals.
The new product is aimed at newspaper chains and telecommunications
companies who can employ Zip2 Homebase to integrate local news and
features with portal offerings such as online shopping, free
e-mail, Web searching, and personalization.
Other clients, such as online
business directories and city
guides, can boost online traffic and advertising with e-commerce features,
new information services and content feeds to further develop local portal
sites in regional markets.
Zip2’s third-party content is culled from various sources, providing national
business listings, stock quotes, national weather service reports and
horoscopes. In addition, the content component includes automated
publishing engines so that Zip2 partners can automatically post content online.
E-tailers and community users will also be able to
update information themselves.
Zip2’s applications support portal features including Web search, sort and
display, targeted ads, online shopping, free e-mail, message boards and
chat rooms, customized preferences and administrative applications that
enable automatic online
updates such as consumer usage logs.
“With the combination of national functionality and local content,
Zip2-powered Homebase sites serve as
‘Internet Oases’ — where consumers easily connect with their communities
and media customers and
their advertisers win by the traffic generated online and off,” said Elon
Musk, Zip2’s senior vice president and
“Our company allows customers to leverage their own media
assets and brand, while
taking advantage of Zip2’s technological resources and professional
services to accelerate their speed to
the online market.”
Market researchers say local sites that can combine the best local information with essential Web services are good bets to
generate customer growth and brand loyalty.
“We expect the local online market to have rapid growth in 1999-2002. It
will be driven by consumers
looking for all their best information in one place, and advertisers
seeking targeted users,” said Peter
Krasilovsky, program director of local online commerce at Princeton,
N.J.-based The Kelsey Group.
Current Zip2 platform clients include the Mirror Group,
Classified Ventures, The New York Times Co., Knight Ridder, Morris
Communications and newspapers in the Hearst, Times Mirror, Media General, Pulitzer Publishing and Freedom
On Tuesday, Compaq Computer Corp.,
announced it is acquiring
Zip2 Corp. Privately held and located in Mountain View, Calif., Zip2 is to
become an operating division of
the Alta Vista Company, a wholly
owned subsidiary of Compaq.