24/7 Media Europe Signs Five Brand Sites

24/7 Media Europe signed international ad sales representation deals with nine high profile Web sites, boosting its European portfolios.

Playboy, FortuneCity and LeisureDistrict, together with the multiple sites run by Carlton Online and Scandinavia Online, will all become part of 24/7 Media Europe’s international offering.

24/7 Media Europe was launched Jan. 20 as a joint initiative of InterAd Holdings and New York City-based 24/7 Media Inc.

Although each deal is for international representation, details of each deal differ slightly.

Scandinavia Online has two media rich content portals, www.passegen.se and www.sol.no, as well as two search portals: www.kvasir.no and www.evreka.com, for which 24/7 Media Europe will provide global representation outside the Nordic countries. Through the signing, over 80 million monthly impressions, mainly from Nordic audiences, will be added to 24/7 Media Europe’s offering.

Carlton Online has signed 24/7 Media Europe for international representation (excluding the UK) of its three entertainment sites: film site www.popcorn.co.uk, food and drink site www.simplyfood.co.uk, and online games site www.jamba.co.uk.

FortuneCity will be sold by 24/7 Media Europe in 14 European countries (excluding UK and Germany). The online community network has over 100 million monthly impressions.

LeisureDistrict has signed 24/7 Media Europe for exclusive worldwide representation. The UK-based leisure, chat and games site attracts around 50 million monthly impressions, mostly from UK and U.S. audiences.

Playboy.com, a global portal site for men and one of the world’s best-known brands, attracts around 70 million monthly impressions. 24/7 Media Europe will sell the property throughout Europe.

“The conclusion of these deals with some of the Web’s best known publishers gives a tremendous boost to our new company,” said Gordon Simpson, CEO, 24/7 Media Europe. “As multinational campaigns increase, quality properties attracting large international audiences are becoming increasingly important to buyers.”