Goes Live

Toronto-based Warp10 Technologies Inc. officially opened, which debuts with almost
100 agencies, many exhibiting both their traditional and online advertising

Warp 10 Technologies said it designed the
site to be an interactive portfolio of advertising worldwide.

The site had been available in beta; now visitors will a see site that is easier
to navigate, offers stronger search capabilities and helpful tips,
incorporates appealing icons, and displays a format for agency listings that
will provide easy access to key agency information, the company said.

A new area at the site called Future Features will be an ongoing preview of
new services, resources and events. The Ad Spotlight will showcase some of the
best creative work selected from member portfolios. Currently
featured is Media Revolution, an agency from
Santa Monica, CA., and creator of the FX Network X-Files Web banner campaign.

Additional services launching soon at the site include e-commerce, beginning
with an industry-focused book and software store and an area that will
showcase “rich media” advertising and commerce solutions on the Web.

Marvin Igelman, president and CEO of Warp 10, said the new name
reflects the growing breadth of advertising creative uploaded by members to
the site.

“Our members are displaying a multitude of ads spanning different
advertising medium, so we decided that our name should immediately demonstrate
the breadth and depth of campaigns that we expect to see from our member
agencies. We are already seeing agencies using as a showcase to
promote their creative talent and capabilities to potential customers,” he said.

Membership in is free and agencies create and maintain their
own portfolios by uploading their advertising campaigns to the site’s live
media asset management system through a standard Web browser. makes its official debut this week at Internet World Canada in
the Metro Toronto Convention Center, South Hall, Booth 1036.

Warp 10 Technologies, a software solutions company, is developing products to
optimize, manage and distribute image, audio and text files.

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