Ad firm 24/7 Media Thursday took
an undisclosed equity stake in Infogate, which makes a financial
information toolbar, and became the exclusive advertising sales rep for the
toolbar.
Financial details of the transaction weren’t disclosed.
“Infogate is a breakthrough Internet service and desktop tool that will
provide a unique vehicle for advertisers to engage consumers,” said David
Moore, 24/7 Media’s (TFSM) president and chief executive officer.
“24/7 Media looks forward to working closely with IFN to make Infogate one
of this year’s most exciting new products.”
Infogate is the flagship product of Internet
Financial Network (IFN), which develops tools that delivers
personalized business, financial, and general news. IFN also owns WhisperNumber.com, a site that
provides predictions about stock earnings, IPO prices, and economic
indicators.
IFN and 24/7 Media had already developed a relationship before this deal.
WhisperNumber.com in January chose 24/7 Media as its ad rep.