24/7 Media Inc. signed Discover and The Sports Network (TSN) for its ad network, adding 15 million incremental page views per month.
“We are pleased to bring on Discover and TSN because they exemplify the result
of our efforts to diversify our audience base within our content channels,”
said Mark Burchill, senior vice president, business development and marketing
at 24/7 Media. “These brand-name sites will be showcased in our
News/Information and Sports content channels.”
Discover.com is the online version of the general-interest science monthly, Discover Magazine, owned by Disney Publishing.
TSN is an international real-time sports wire service supplying scores, trends, analysis, news, features, statistics, pre- and post-game reports, box scores, historical data,
and Las Vegas odds updates.
The 24/7 Network now represents more than 85 brand-name Web sites, including
AT&T WorldNet, Better Homes & Gardens, Comedy Central and Reuters News
Network. Other more recent additions to its roster include All Apartments,
MapQuest, The Mining Co. and Reuters Health.