Discount software store 999software.com Inc. launched a campaign
via emaildirect Inc.’s Value-mail opt-in
service.
Spending was not disclosed.
“Value-mail is a targeted, useful, value-rich product for advertisers looking
to penetrate particular market segments in an efficient and effective
manner,” said Gary Brooks, president of emaildirect.
“By partnering with what
we consider to be one of the stellar online software providers, emaildirect
will be able to help 999software.com achieve its sales and marketing
objectives.”
999software.com is an Internet-only retailer that provides
its customers with an ever-changing assortment of more than 400 software
titles at discount prices of $9.99.
The site also offers suggested titles for holidays and special occasions,
along with software bundles at prices that are often better than $9.99.
emaildirect is a digital direct marketing company
specializing in opt-in e-mail services. It is a member of the Coalition Against Unsolicited Commercial
Email (CAUCE).