Rockville, MD-based Simutronics Corp., a multiplayer online
games operation, said it partnered with Renaissance Entertainment Corp.
(REC), an organizer of real-world Renaissance fairs in the United States.
Simutronics said its role-playing games will be featured on REC’s Web site and in all its advertising
for the upcoming fair season. Financial terms of the arrangement were not
disclosed.
Simutronics and REC will cross-promote each other’s products and services via
the Internet. Simutronics’ role-playing games will be accessible through REC’s
Web pages, and Simutronics will gain access to REC’s thoroughly profiled
role-player audience.
David Whatley, president and CEO of Simutronics, said that “the pairing of
Simutronics’ games with the Renaissance fairs audience is a natural fit. Our
games give the fairgoers an opportunity to experience medieval times and
activities throughout the year over and above the time spent at the fair.”
Under the agreement, REC will create a special Web page to showcase
Simutronics’ role-playing games, which include GemStone III, DragonRealms, and
the upcoming Hercules and Xena: Alliance of Heroes.
The Renaissance fair industry attracts an estimated 4.5 million visitors
yearly. Charles Leavell, chairman and CEO of REC, said the “electronic
marriage” of
Simutronics and REC creates an extraordinary opportunity for each company to
tap into the role-playing business.
Simutronics games can be found at gemstone.net, dragonrealms.net,
cyberstrike.net, and modusoperandi.net.
