Accipiter Inc. said that Accipiter
AdManager now offers an advanced level of integration with Microsoft NetShow, allowing Web
sites to deliver, target, and produce real time reports on streaming video
ads.
XOOM Inc., a community site and publisher
of royalty-free Web clips, animation, sounds, images and other rich media,
will be the first AdManager driven site to take advantage of these
capabilities, Accipiter said.
Microsoft and Accipiter worked together to test and verify the video serving
and reporting capabilities.
“Accipiter support for NetShow further enables Microsoft to deliver a
best-of-breed streaming media solution,” said Anthony Bay, general manager,
Internet Services Business Unit, at Microsoft. “By serving, tracking, and
reporting streaming video ads within NetShow, Accipiter offers NetShow
users the opportunity to increase their online advertising options by
presenting
streaming video ads to their advertisers.”
Accipiter said it has seen an evolution of sites wishing to serve rich media
type ads such as InterVU V-banners, Narrative Enliven, Macromedia Shockwave
and HTML ads.
