ad pepper media, a European online ad sales
and Web rep operation, said it has expanded into France.
Beatrice Berger, former managing director at 24/7 Media France, has been
appointed managing director of ad pepper media France. The company also named
Nicolas Mignot, former sales executive at 24/7 Media France, as sales director
of ad pepper media France. The company said it will continue to increase its
staffing levels in the next weeks.
24/7 Media Europe itself just bolstered its staff in France, and DoubleClick
has an operation there, so the competition is heating up.
With 11 offices in the United Kingdom, Germany, Scandinavia and Spain, ad
pepper media is an entirely European online sales organization with a
structure that stresses the specific aspects of each national market. Each
country operation is independent and responsible for its own market while
being able to benefit from the knowledge of the whole European marketplace
through its international office network.
“We believe that what is important is to satisfy both the advertisers’ and the
Web sites’ needs by simplifying online advertising. While we use the best
technology available, we believe that customer service is still more
important. We provide our clients with our know-how and help them to
efficiently integrate online advertising in their local or Pan-European
communications strategies,” Berger said.