“Sellers are learning how best to optimize their online ad sales by
designating a percentage of their ad inventory for rate card buys and
assigning a portion of inventory to online marketplaces like ours,” said David
Wamsley, Adauction.com president and CEO. “Publishers also appreciate our
flexibility in serving as a complementary ad sales channel and not requiring
“We see value in Adauction.com’s channel for Web publishers because it gives
us the flexibility to offer additional inventory at a moment’s notice,” said
Christopher Alden, president, chief operating officer and editorial director
for Red Herring magazine and Red Herring Online. “This is significant because
sudden traffic spikes can create additional revenue opportunities. And because
we maintain complete control over the amount of inventory sold through
Adauction.com each month, there are no sales channel conflicts.”
Adauction.com features an automated transaction system and powerful ad serving
and reporting to help simplify online media buying and ad campaign management.
The privately-held company recently completed a second round of funding
involving a syndicate of investors led by Imagine Publishing, VLG Ventures and Adam Ventures.