Ad network Adsmart in Andover, MA said it has added 20
new brand name Web sites, bringing the total number of impressions under
contract to more than 1.2 billion.
Joining the more than 200 Web brands on the Adsmart network are the official
web sites of The Los Angeles Dodgers and the NHL, as well as travel, news and community
sites.
The additions follow Adsmart’s recent acquisition of 2CAN Media, a site-
focused
advertising network. The integration of Adsmart and 2CAN Media is now
complete, with seven new sales divisions and a combined sales force of more
than 65 professionals in six offices nationwide.
“The signing of these brand name sites, along with our success in securing
more than 1 billion impressions under contract, is a major milestone for
Adsmart,” said John Federman, chairman and CEO.
The newest sites also include BizTravel, a site for business travelers;
Outside Online, the online edition of Outside Magazine; Teen.com, an
information site for teenagers and parents; Netbabbler.com, a free online
community of discussion forums; Bankrate.com, a site offering financial
information on non-investment financial products; CPNet.com, an index of
online student newspapers; The Whiz, an information source for the frugal
consumer; Total Quality Stats, a site that provides custom rotisserie and
fantasy league reports; WorldNow, a network of local portals that provides
local news, weather, sports, entertainment, and content; Photo Point;
Webcrush; All Star Stats; Rotoworld.com; Open Diary; Magazine Stop, Cashwiz;
and two new Hispanic sites as part of the Net Fuerza division –Consejero.com,
and Bankrate.com/esp.
