“Lowestfare.com is a perfect example of the type of brand-name Web sites that
are joining our network,” said John Federman, CEO and chairman of Adsmart.
“Lowestfare.com has a strong presence in the online travel market, and we
will be able to leverage its name with media buyers and advertisers alike.”
Lowestfare.com will join the Adsmart i-brands division, a group of sites with
well-known Internet brand names. A team of executives in the i-brands
division will be dedicated to selling and negotiating advertising for
“Joining the Adsmart network represents the next step in our ongoing effort
to build knowledge of the Lowestfare.com brand in the minds of the traveling
public,” said Ken Swanton, chief executive officer of Lowestfare.com.
Adsmart, a majority-owned subsidiary of CMGI Inc., is an online advertising
network comprised of more than 200 Web sites totaling 1.2 billion monthly
impressions. The company has more than 65 full-time salespeople in six major
advertising markets: New York, Chicago, Detroit, Los Angeles, Boston and San