Adsmart Signs as Network Partner

Andover, MA-based Adsmart said that Las Vegas-based discount
travel services marketer has joined the online
advertising network.

“ is a perfect example of the type of brand-name Web sites that
are joining our network,” said John Federman, CEO and chairman of Adsmart.
“ has a strong presence in the online travel market, and we
will be able to leverage its name with media buyers and advertisers alike.” will join the Adsmart i-brands division, a group of sites with
well-known Internet brand names. A team of executives in the i-brands
division will be dedicated to selling and negotiating advertising for’s site.

“Joining the Adsmart network represents the next step in our ongoing effort
to build knowledge of the brand in the minds of the traveling
public,” said Ken Swanton, chief executive officer of

Adsmart, a majority-owned subsidiary of CMGI Inc., is an online advertising
network comprised of more than 200 Web sites totaling 1.2 billion monthly
impressions. The company has more than 65 full-time salespeople in six major
advertising markets: New York, Chicago, Detroit, Los Angeles, Boston and San

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