New York City-based Internet Tradeline Inc., a provider of
turnkey, electronic commerce-enabled stores, entered into an agreement with Advance Internet to provide private-labeled
online malls for the latter’s online affiliates.
Advance Internet affiliates serve 22 cities throughout the U.S. Financial
arrangements between the companies were not disclosed.
“We chose Internet Tradeline to build Point & Shop malls for us because they
offered a fully outsourced solution that is intuitively easy to use, and most
importantly, because the economics of the relationship were so compelling,”
said Peter Weinberger, executive vice president of Jersey City, NJ-based
Advance Internet.
“With this agreement, we level the retail playing field by getting local
stores online where they can dramatically increase the number of customers
they can reach,” said Lenny Khutorsky, Internet Tradeline’s founder and chief
information officer. “Together, we will enable retail advertisers who
comprise Main Street U.S.A. to compete on the Web.”
Advance Internet Inc. is a subsidiary of Advance Publications Inc., owner of
newspapers in 22 cities as well as Conde Nast magazines, CondeNet, Parade;
and React.
Advance Internet is responsible for the development and management of 10
local Web sites that are created in alliance with newspapers owned and
operated by Advance Publications Inc., including New Jersey Online; Michigan Live; Cleveland Live; and Oregon Live. Affiliates of Advance
Internet Inc. produce Web sites such as Rain or Shine, The Yuckiest Site on the Internet and Mardigras.com.
Internet Tradeline markets Web-based commerce sites to newspaper and other
online publishers who offer them to their retail advertisers. As a part of
its fully outsourced solution, Internet Tradeline provides sales training and
support to the sales staff, along with advertising and marketing components.
It also delivers systems to ensure secure credit card payment and processing
of transactions.