Advance Publications Invests in Real Media Inc.

Real Media Inc. in New York City signed a
strategic relationship deal with Advance Publications Inc., publisher of
magazines, newspapers, and Web sites, in a deal that includes an unspecified
equity investment.

Real Media President Dave Morgan said the move is part of a series of key
relationships designed to cement the company’s position as a player in the
Web ad business.

Other recent deals include a partnership with Knight Ridder New Media to help
expand its Real Cities network. In addition, Real Media has partnered with
Netscape to allow Real Media’s Open Ad Stream to be the fully integrated ad
management software for Netscape’s Publishing XpertTM 2.0 and have also
paired with Lexis-Nexis to provide ad management software and exclusive ad
sales representation.

“When a company like Advance Publications joins the likes of Knight Ridder,
Netscape and Lexis-Nexis in endorsing your corporate vision and plan to bring
national advertising to local Web sites, it renews our commitment to make it
happen,” Morgan said. “The investment and the nonexclusive representation
agreement will allow Real Media to pursue its strategy of aggregating
newspaper Web sites for national and international

Advance Publications, through its Advance Publications Internet online
division based in New Jersey , becomes the second minority investor in Real
Media, joining Swiss media conglomerate PubliGroupe. Advance Publications
Internet is associated with the Newhouse Newspapers group, which publishes 22

The agreement calls for Real Media to represent Advance Publications Internet
local Web sites for national ad sales. These sites include New Jersey Online, Cleveland Live, Michigan Live, Alabama Live, Oregon Live, MassLive, and two New Orleans sites, and

Real Media said it will also use Journal Square Interactive, an affiliate of
Advance Publications Internet, to create custom content sites and networks to
enhance Real Media’s IMPACT programs. Real Media’s IMPACT programs create
sponsor-owned mini-sites that feature customized content and user interaction.

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