Advertain.com — a Web site where
users rate and recommend multimedia advertisements and branded games (AKA
“advertainment”) — announced Monday that it will offer a Flash-based
cartoon postcard for business clients.
Its first effort, “Happy Endings Aloha”, promotes an online lottery for a
Hawaiian vacation for two co-branded clients, digital animation house wildbrain.com and free graphics site FlamingText.com.
Consumers are encouraged to customize the storyline of the cartoon and
forward it to acquaintances. Recipients’ names can also be included in the
cartoon’s text titles.
E-mail addresses are collected as recipients are offered the opportunity
to opt-in to newsletters.
Advertain.com said the cartoon will be the beginning of a B2B effort to
create customized Flash cartoons with similar potential for viral marketing.
Currently, the site provides business clients with “advertainment” market
research based on its user ratings.
“The movie postcard promotion offered by Advertain.com has added to the
fun, entertainment experience delivered at wildbrain.com,” said
wildbrain.com advertising director Ed Ramirez. “We value this very highly,
as we’re in this business to entertain the masses with quality animation
content.”
“Engaging our viewers to create, interact and share a rich media
experience reminds us of what makes the Web so different from all other
media,” he said.
“We are delighted by the initial market response,” said Advertain.com
president A. Cage. “To entertain the viewer while promoting corporate
branding and messaging is what Advertain.com and ‘advertainment’ is all
about.”
Advertain.com is the latest company to promote a personalized, rich media
direct e-mail product.
Last week, Dynamics Direct
announced a system in which customer database information — and therefore,
personalized information — can be integrated into streaming Flash e-mails.
That service is similar to those provided by RadicalMail and MindArrow Systems.
