Intershop Acquires Germany’s Subotnic

Electronic commerce applications company Intershop is acquiring Berlin,
Subotnic GmbH, which specializes in the
development of content management software and solutions designed to
integrate with e-commerce systems.

Intershop said the acquisition “significantly expands its product offering”
by adding Content Integrated Commerce functionality to its flagship
enterprise product, Intershop enfinity. Financial terms of the deal were not

Subotnic 1.0, now being developed, is a modular content management system
that helps e-commerce operations manage commerce-specific content directly on
Web pages
through a simple user interface. Subotnic 1.0 allows customers to generate,
distribute and automate personalized content independent of media channels
and formats through dynamic content exchange, component-based re-use,
multimedia and
multichannel support, Intershop said.

“As Content Integrated Commerce is rapidly gaining importance for enterprises
worldwide, this acquisition will help Intershop expand our leadership in the
e-business software market,” said Stephan Schambach, CEO of Intershop.
“Subotnic and Intershop are a perfect match because both companies are
focused on bringing value to
customers with flexible and integrated e-business solutions.”

Intershop, which claims that more than 100,000 sites have licensed its
products, will integrate Subotnic 1.0 with enfinity’s business design tools
to offer a content management module for e-commerce platforms that helps
customers avoid costly and cumbersome integration of single components from
multiple vendors. Like Intershop
enfinity, Subotnic 1.0 is based on technology standards such as Java, EJB,
XML and ICE.

The company said it will incorporate Subotnic’s 47 employees into its R&D and
Product Marketing division. The Berlin office will become the company’s
competency center for the development of content management solutions and a
strategic location for Intershop Professional Services.

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