New York City-based Kokopelli New Media, a Web site development
agency and multimedia design house was named to develop a new business-to-
business Web site for direct-mail marketing company ADVO Inc.
ADVO the nation’s largest targeted, direct-mail marketing services company,
is the U.S. Postal Service’s largest commercial client. It is best known
among consumers for its Mailbox Values shared mail program and its Have You
Seen Me? missing child card mailers.
Kokopelli said it will work with ADVO to develop online creative and
interactive marketing strategies to build awareness and drive traffic to
the site. Spending was not disclosed.
“ADVO’s new Web site will offer enhanced content designed to give our
advertisers more information on how ADVO can help them reach their targeted
consumer markets most efficiently and effectively,” said Jeff Swan, director
of new business development at ADVO.
“We want the advertising community to know that ADVO is a formidable
strategic ally that can be drawn upon for its strengths of developing and
delivering targeted marketing solutions to meet its clients’ needs,” said
Spencer Spinnell, a partner at Kokopelli.
The new Web site is scheduled to launch in the spring at the company’s
existing online address.