If that sounds paradoxical, perhaps it is, especially since revenues were more
than OK, the company says.
But here’s the explanation from Bill Hamilton, president and CEO of
“We started theAgency & theAgency.SP with a specific model in mind, the rapid,
efficient and effective attack of specific advertising and marketing
‘problems’ for clients on a project-only basis. We’re a S.E.A.L team for
companies,” said Hamilton alluding to the elite group of NAVY fighters.
He added, “on the other hand AIW was designed for smaller businesses and answered many
of the basic questions new or smaller advertisers face. And it was very
successful, frankly too successful. It was beginning to interfere with our
real mission, extreme strategic planning and creative solutions for clients’
extreme marketing situations.”
TheAgency&theAgency.SP has had a reputation of keeping a low-profile, hiring a wide range of highly skilled experts in their field and solving complicated marketing issues for companies. AIW was a departure. “We’re glad we did it. The model worked and we helped quite a few companies that would not have been able to afford this level of expertise without AIW, but we must get back to our primary mission,” said Hamilton.
Hamilton said all client contracts were originally one year long and all would
be completely honored until they expire. No word on why AIW wasn’t spun off.