Launches Web Venue for Michael Jordan launched what the New
York-based online development firm is billing as “a unique Web venue for
the Michael Jordan brand.”

Residing at, the site employs non-
linear navigation tools, cutting-edge graphics, and vivid color. said the basketball star’s site randomly takes
participants from one section of the site to another, giving participants a
sense that they are spontaneously pivoting through the venue, much like the
thrill of “driving to the basket ” with Jordan.

The site was designed to market the Michael Jordan line of footwear and
apparel. Spending on site development was not disclosed.

“ is redefining the way businesses communicate brand values and the
Michael Jordan brand venue is a three-pointer,” said Kyle Shannon, chief
creative officer of “We strive to create Web venues that achieve
what we call ‘living the brand.’ To do this, a venue must embody the brand,
deliver usefulness as a brand experience, embed the brand where
participants spend time and function globally and cement consumer loyalties.”

Michael Jordan launched his “Jordan brand” in November 1997. is a full-service online development company that designs and
builds Web venues for a diverse group of travel, financial and consumer
business-to-business product companies.

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