SHARE
Facebook X Pinterest WhatsApp

AOL, Autoweb.com Forge Content, Marketing Alliance

Written By
thumbnail
Pamela Parker
Pamela Parker
May 17, 2000

In its second big agreement to beef up its new Auto Channel, America Online on Wednesday struck a
four-year deal with Autoweb.com Inc.,
that places Autoweb content and technology throughout AOL brands.


The deal comes on the heels of AOL’s agreement with AutoNation to create a
co-branded site through which AutoNation will be the exclusive retailer of
new and used vehicles to AOL members.


The agreement calls for Autoweb’s content and
configuration and comparison services to be integrated into automotive
areas across AOL, AOL.com, CompuServe, Netscape Netcenter and AOL Digital City under “Powered by
Autoweb” branding.


The services allow users to configure a car by manufacturer, make, model,
trim specifications and other option packages, and perform side-by-side
comparisons of competitive vehicles.


The two companies will also build a co-branded site, which will be
accessible through the Auto Channel.


“This alliance with America Online demonstrates that Autoweb is not only a
leading consumer brand offering the most popular online car-buying choices,
but also the owner of core assets that are making Autoweb the industry
standard in automotive data, content and technology,” said Dean DeBiase,
chairman and chief executive officer of Autoweb.


“By leveraging the value of our premier automotive content and tools we can
seamlessly offer millions of America Online users the best methods to
research and compare cars online, combined with our most popular car buying
services.”


Financial terms of the deal weren’t disclosed.

Recommended for you...

13 Internet Marketing Trends for Small Businesses in 2022
14 Internet Communication Etiquette Tips: Emojis, Hashtags and More
The Logic Behind Renaming Facebook
Rob Enderle
Oct 21, 2021
7 Maddeningly Addictive Features That Make Pinterest Special
Internet News Logo

InternetNews is a source of industry news and intelligence for IT professionals from all branches of the technology world. InternetNews focuses on helping professionals grow their knowledge base and authority in their field with the top news and trends in Software, IT Management, Networking & Communications, and Small Business.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.