In a deal that will add content for baby boomers to America Online‘s properties, the company on
Thursday expanded its alliance with content firm Third Age Media.
The three-year agreement builds upon the companies’ existing relationship,
which goes back to 1997. The deal gives America Online (AOL) more content for a growing segment of the population
— adults in their mid-40s and 50s — and gives ThirdAge Media valuable
exposure.
ThirdAge will develop content for the Ages & Stages of AOL’s People
Connection and AOL Hometown, two community areas. The baby boomer-oriented
company will also host forums, chats, and other discussions, including a
Baby Boomer Community Center.
The company’s content will also be available through links in AOL’s
Personal Finance Channel and AOL’s Women’s Channel.
On CompuServe and Netscape, ThirdAge will provide boomer-targeted
information on subjects like dating after divorce, flirting after 40,
planning an inheritance strategy and monitoring today’s stock market.
“This new deal is significant in that it allows ThirdAge Media to optimize
its contribution to AOL’s community of more than 22 million, many of whom
are adults in their mid-40s and 50s,” said Jim Barnett, president and chief
executive officer of ThirdAge Media.
“Through our research, content and services, we’ll create a thriving
environment for this audience of affluent, successful and influential adults.”
Financial terms of the agreement weren’t disclosed.