Argent Capital Acquires NetVoucher Ad System

Argent Capital Corp. said it has acquired the Advertising System from Optimize Inc. of Birmingham, AL.
Financial details were not disclosed.

“NetVoucher is a state-of-the-art breakthrough in Internet advertising,” said
Christopher A. Millar, Argent president and chief executive officer, in a
press release. “NetVoucher allows local merchants to develop a Web site to
communicate directly with shoppers in their community through advanced

“Search engines on the Internet presently give shoppers choices from all over
the world,” said Jim Thompson, CEO of Optimize, which developed the NetVoucher
software. “NetVoucher instead provides consumers information about their local
merchants where they can more easily shop.”

The system works like this: A mother is searching for a pair of shoes for her
child. She goes onto the Internet and reads the Web pages of the local shoe
stores. She makes her decision and receives a redeeming voucher for the shoes,
plus discount vouchers, value added benefits and even prizes.

“We have identified a national network of sales and marketing professionals to
rapidly deploy NetVoucher in every major metropolitan market in 1999,” Millar
said. “NetVoucher membership is free to consumers, who can easily locate a
shopping area and type of merchant, select the local merchant, purchase the
best product at the most attractive price and avoid shopping all over town.
Retailers are able to change their advertising anytime they want to by simply
going online.”

Beta testing of the system began in Alabama this month and the service will be
available nationwide in March, Argent said.

Argent Capital was created in February 1998 when Sunport Medical Corp. merged
with the newly formed Argent, which immediately acquired Clearview Capital
Corp., a California-based mortgage banking company. Argent is engaged
nationally in providing a full range of financial services, including
financial planning products and insurance.

News Around the Web