Ad management and delivery company AdForce Inc. said that music destination
site ARTISTdirect Network signed on as a
new client.
The ARTISTdirect Network is designed to connect music fans directly to their
favorite artists via official Web sites and online events, offering related
merchandise for sale. The network consists of the Ultimate Band List and the online music
community iMusic, as well as more than 30 official
artist superstores, including TOMPETTYdirect.com, BECKdirect.com and PINKFLOYDdirect.com.
“We have chosen AdForce as our centralized ad-serving partner because
AdForce’s ad-serving technology is reliable and efficient, and can scale to
meet our needs,” said Marc Geiger, CEO of ARTISTdirect.