asher&partners signed WireBreak Entertainment and will create
and implement a multi-media marketing and advertising campaign for the newly
launched digital entertainment network.
WireBreak describes itself as an “attitude-infused, irreverent site featuring
original programming with interactivity at its core.”
asher&partners will create and place major market print, television and radio
spots strategically targeted to the 18-34 year old demographic. Billings were
not disclosed.
“We consider WireBreak.com a unique product with a unique attitude.
asher&partners impressed us with their ability to understand those benefits
and develop them into a multi-faceted branding campaign that targets our
smart, technology-savvy demographic,” said Sal LoCurto, senior vice president
of marketing and programming at WireBreak.
WireBreak.com has introduced “Digital Shows,” which marry interactive Flash
animation with streaming video, to create original programming, all under 10
minutes in length and aimed at the cultural phenomenon of taking short
entertainment breaks on the Web.
asher&partners clients include American Suzuki, LEGOLAND/California,
California Department of Health Services, NY NY Hotel and Casino and
PayMyBills.com.