Interactive ad sales firm CLIQNOW! has added Associated Press to its portfolio of represented Web sites.
The Associated Press’ The Wire is the online news site of the largest news gathering organization in the world. The Wire gives advertisers access to a highly affluent news demographic within specialized news affinities.
CLIQNOW! said it will be able to provide content-specific advertising programs
to its many advertisers. AP will benefit from the category depth that CLIQNOW!
has already achieved in key AP news channels including business, finance,
sports, technology and entertainment.
Calvin Norman, advertising sales manager at AP, said: “CLIQNOW! completely
understands our business model and advertising strategy. AP is managing
hundreds of affiliate relationships and leveraging the advertising potential
of its many distribution partners. CLIQNOW! has been doing this for over two
years. Through its brand networks, CLIQNOW! provides complete online
advertising solutions for its affiliated sites and advertisers while managing
the varied advertising objectives of its represented properties.”
Scott Paternoster, president of CLIQNOW! Sales Group, said: “The packaging of
AP’s industry leading news with CLIQNOW!’s high-reach brand networks gives
advertisers a bigger, more complete online advertising program.” CLIQNOW!
advertisers will be able to participate in AP sponsorship opportunities
through specialized Associated Press content such as the AP Top 25 polls and
fall election coverage.
CLIQNOW! brand networks include, CLIQFINANCIAL!, CLIQTECH!, CLIQCOLLEGE!,
CLIQTRAVEL!, CLIQSPORTS!, CLIQHOME!, CLIQKIDS!, and CLIQGOLF!. CLIQNOW! has a
national advertising sales force with offices in New York, San Francisco,
Chicago, and Los Angeles.