THINK New Ideas Inc. in New York launched
the first official Web site for
Rolls-Royce and Bentley Motor
Cars in support of the international debut of only the ninth completely
new Rolls-Royce in 90 years.
The site, co-produced with Omnicom-owned and London-based Premier Interactive,
is part of an integrated global branding campaign marking the introduction of
the Silver Seraph, unveiled at the Geneva Motor Show in Switzerland.
Both of the maker’s legendary marques, Rolls-Royce and Bentley, will be
showcased on the Web site. Billings were not disclosed.
“The site is designed to help bridge the heritage and marque value of
Rolls-Royce and Bentley with the incredible new millennium re-engineering
that has been designed into these motor cars. We hope to evolve the site
into the ultimate interactive
automotive presence,” said Ron Bloom, president and COO of THINK.
Premier Interactive is the new media
division of Premier Magazines Ltd., the custom publishing unit of DAS, part of
The Omnicom group.