Bellevue, WA-based Asymetrix Learning Systems Inc., founded
by Microsoft co-founder Paul Allen, contracted with Imagio in Seattle for both PR and
advertising efforts.
Creative development is already underway, and PR support begins immediately,
Imagio said. Billings were not disclosed.
Imagio’s Creative Services division is Asymetrix’s agency of record. A new ad
campaign promoting the company’s online learning products and services is in
the final stages of development. It is expected to launch next month.
Imagio’s PR division has been contracted to launch Asymetrix’s new enterprise
solutions. The PR effort includes publicity efforts in key trade, business.
and
vertical publications, integrating the overall marketing strategy to the
press.
Imagio, founded in March 1993, offers a range of services, including strategic
consulting, advertising and creative development, PR and media relations, and
interactive support, including Web design.