Laguna Niguel, CA-based eCommercial.com launched a rich media
campaign for audiohighway.com targeting both
Internet advertisers and advertising agencies.
eCommercial.com is a provider of interactive, multimedia Internet
advertising, offering what it calls eCommercials.
“In this initial eCommercial campaign over the Internet, we will be reaching
one of our target markets with a multimedia message combining both audio and
video, framed within a mini-Web page that allows consumers to instantly
access more information,” said Nathan Schulhof, president and chief executive
officer of audiohighway.com. “We believe that this represents the next
generation of Internet advertising technology.”
eCommercial.com will utilize its proprietary technology to produce the
interactive asynchronous marketing messages it calls eCommercials, highly
compressed multimedia files that consist of several data types including
video, audio, still images, text tickers, graphics, animation and Web
hyperlinks. Spending on the campaign was not disclosed.
eCommercials are delivered as an e-mail attachment or a Web page download via
the eCommNetwork, eCommercial.com’s global array of high-speed servers.
audiohighway.com has built a large library of free audio content and can be
“The goal of the campaign is to inform advertisers and their
agencies about audiohighway’s unique and very popular free audio content and
the opportunity to place radio-style advertisements,” said Steve Gormley,
director of sales at audiohighway.com.