Auto-By-Tel Corp. signed an
agreement with Excite Inc. to feature its services
exclusively on the Netscape and Excite co-branded channels on Netscape’s NetCenter.
This two-year agreement, combined with Auto-By-Tel’s existing sponsorship
agreement covering Excite’s flagship excite.com service, means that Auto-By-
Tel’s potential audience will be more than 20 million consumers every month,
the company said. Spending was not disclosed.
Auto-By-Tel is featured on Excite’s recently launched co-branded Netscape
NetCenter Autos Channel, and its advertising will appear on all of the Excite-
programmed channels, which include Autos, Shopping, Arts & Leisure, Auctions,
Education, Games, Lifestyle and Real Estate channels.
“Auto-By-Tel is a strong partner for The Excite Network, providing powerful,
comprehensive services and information for potential car buyers,” said Kenneth
Wachtel, senior vice president for sales at Excite.
Media.com, a division of Grey Interactive Worldwide, negotiated the two-year
agreement. “Auto-By-Tel has consistently set trends when it comes to
Internet marketing,” said Dave Dowling, media.com’s president. “Our
challenge was
to ensure Auto-By-Tel went ‘beyond the banner’ to reach its audience.”
Auto-By-Tel and Excite will work together to create and promote contests and
car giveaways across the co-branded NetCenter channels. Up to three vehicles
will be given away during each 12-month period the contract is in effect.
Auto-By-Tel Corp. is an Internet-based purchasing program for new and
certified used vehicles and related consumer services, including automotive
financing, leasing and insurance.
