24/7 Media‘s (TFSM)
recent acquisition, AwardTrack,
nd enews.com, an e-tailer of magazine
subscriptions, struck a deal Tuesday for enews.com to become the exclusive
magazine provider for AwardTrack’s consumer portal, Points Universe.
Members of Points Universe will be able to earn points or redeem points
through magazine subscription purchases from enews.com.
“Establishing a marketing partnership between Points Universe and enews.com
is a great idea because everyone wins, including the consumers and the
magazine publishers,” said David Gitow, chief marketing officer for enews.com.
Since acquiring AwardTrack, 24/7 Media has been striking deals to expand
its reach. Yesterday, the company forged a joint venture with chinadotcom (CHINA) to take AwardTrack to Asia.