AwardTrack, Forge Marketing Partnership

24/7 Media‘s (TFSM)
recent acquisition, AwardTrack,
nd, an e-tailer of magazine
subscriptions, struck a deal Tuesday for to become the exclusive
magazine provider for AwardTrack’s consumer portal, Points Universe.

Members of Points Universe will be able to earn points or redeem points
through magazine subscription purchases from

“Establishing a marketing partnership between Points Universe and
is a great idea because everyone wins, including the consumers and the
magazine publishers,” said David Gitow, chief marketing officer for

Since acquiring AwardTrack, 24/7 Media has been striking deals to expand
its reach. Yesterday, the company forged a joint venture with chinadotcom (CHINA) to take AwardTrack to Asia.

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