B2BWorks Signs to Use AdForce Technology

Cupertino, CA-based online ad management service AdForce Inc. signed an agreement with
B2BWorks, an online advertising network, to provide premium ad management
services.

Launched this week, B2BWorks is an online business-to-business
advertising network.

B2BWorks said it “delivers more than 110 different online verticals for
content, community and commerce and has a captive audience of over 20 million
business executives.”

AdForce will provide the technology backbone for B2BWorks, enabling targeted
ad campaigns and real-time click-through analysis. Financial arrangements
were not disclosed.

“B2BWorks selected AdForce because it is the leader in online advertising
management and because it does not sell ads itself. AdForce’s neutrality
differentiates them from their competitors and makes us feel comfortable
about the safety of our data,” said Bill Furlong, CEO of B2BWorks. “With
AdForce’s support, B2BWorks will offer the first true business-to-business
network, connecting business advertisers with their vertical markets.”

B2BWorks business-content Web sites ranging from aviation to real estate and
telephones to golf. Slack Barshinger & Partners, an established Chicago-based
integrated marketing communications agency specializing in
business-to-business work, is a partner with and investor in B2BWorks.