The Bargain News LLC in Stratford, CT, launched its “SoundAdvice” option for
more than 300 auto dealers and advertiser Web pages currently found on its
various ad sites.
SoundAdvice allows the advertiser to embed a short audio or video program on
any of their web pages for the visiting user to play on their computer.
Sites include bargainnews.com, carbuyers.com, and highlyclassified.com. The
BargainNews.Com said it has selected the RealNetworks RealAudio format to
deliver the streaming content.
Examples of SoundAdvice can be found on dealer pages that have already signed
on to the service including Lorensen Toyota.
The Bargain News publishes several weekly classified ad based publications
throughout the Northeast and operates several online sites containing a
searchable database of its combined publications. The online site currently
registers over 1 million hits per week and has recently doubled the company’s
weekly audience by reaching as many users online as it has from it combined
newsstand circulation, the company said.